Branding & Website Design
Through a coordinated and multi-faceted response to the COVID-19 pandemic, Thurston County economic development practitioners formed Thurston Strong, leveraging and providing millions in funding to Thurston County businesses.
Mad Bird Design coordinated with economic development leaders to quickly brand, build, and launch the Thurston Strong website (www.thurstonstrong.org) in March 2020, shortly after Washington State’s Governor Inslee issued a ‘Stay Home, Stay Safe’ order. The quick action paid off – Thurston Strong has generated millions of dollars in business and nonprofit aid, expedited unemployment benefits for impacted workers and facilitated faster business recovery at each stage of reopening.
The responsive WordPress website is integrated with Rise online training system, transmitting real-time resource information to dislocated workers and employers searching for answers. Over the past year, the site hosted over 15,000 unique visitors, processed over 3,000 PPE orders, grant applications and sign-up form entries, and became a model emulated by other regions statewide.