Mad Bird Design created a logo, brand identity, website and booklet for the Sisters Country Vision community visioning process. Sisters is a small town in Central Oregon, 20 miles from Bend – and a world away from the hectic life of the big city. Framed by the scenic Three Sisters peaks, the Sisters Country region is growing – a budding destination for music, arts and craft, recreation and tourism, and more. But growth and change are bringing new challenges to the area’s small-town way of life, and that was a major driver of the vision project.
To brand the project, the team wanted a logo that reflected the region’s central Oregon community atmosphere, western spirit, and natural features. The selected design brings that all together in a stylized modern design with contemporary, forward-looking fonts and clean graphic visual elements.
The visually appealing and accessible website invited the community to get involved, engaging nearly 2,000 participants in an in-depth conversation about the future. The vision booklet features vibrant community photos to reflect the natural beauty, community spirit, and vision of Sisters, Oregon.