Brand Identity & Website Design

New logo. New website. Same great neighborhood. Proud to share a brand refresh and full website redesign for the Griffin Neighborhood Association. The redesign starts with a new logo: a clean heron mark paired with confident typography that gives GNA a cohesive identity for the first time. The new site opens with a striking hero — a great blue heron against a moody waterscape — immediately communicating place and community. Navigation is stripped down to what matters: Get Involved, Calendar, News, Community Resources, and a prominent Join Us button. Upcoming events surface right on the homepage, so residents always know what’s happening nearby. A streamlined Business Directory showcases local small businesses.

The result is a site that’s cleaner, more intuitive, and genuinely feels like the community it represents — bringing a fresh, welcoming digital home to 4,000 neighbors.

The response from residents and board leadership has been wonderful.

“Your new website is so much cleaner and easier to navigate! Very nice.”
“Love and so appreciate the feeling of COMMUNITY!”
GNA Community Members
“The website looks fantastic — I especially love the thumbnails in the calendar. You’ve done such a great job capturing who we are!”
GNA Board President