Branding, Logo, Website & Plan Design

Mad Bird Design created a logo, brand identity, website and Vision Action Plan for the Envision Estacada Schools 2030 visioning and planning project.

The vision and plan was developed by NXT Consulting Group, a 40-member Vision Action Team (VAT) of District staff, parents and members of the 750-square mile community it serves. The Envision Estacada Schools 2030 process included extensive environmental scanning, stakeholder interviews, staff and community survey instruments, and multiple meetings with the VAT and its leadership. The community was kept informed and provided feedback about the plan’s progress and content through a dedicated website ( The plan was published in July 2019, and the website will continue to report progress on the plan’s implementation.

“The Estacada School District Board of Directors voted 7-0 in favor of our plan and high praise was communicated for the work put into this project as well as the product itself. We are very proud of the product we created together.”

Ryan Carpenter, Superintendent, Estacada School District, Estacada, Oregon

“The Estacada School District project was a combination of NXT’s expertise in community visioning and in strategic planning for educational institutions. The project was, above all else required to bring the District’s constituencies together in an inclusive planning process. We could not have accomplished it without Mad Bird Design and Michele’s knowledge, expertise and responsive approach to interactive web design and social media.”

Donald S. Rushmer, Ph.D., NXT Consulting Group, LLC