Launched September 2023: greater Bend’s five-year Vision Action Plan – wrapping up a 17-month process that gained input from more than 3,500 participants through interviews, focus groups, polls, surveys, and community summit. The Vision Action Plan 2024-2028 is greater Bend’s first large-scale visioning project since 2005-2006. The Plan features Bend’s community vision and shared values, recommended strategies and game-changer initiatives, lively images of Bend’s natural beauty and the people who worked together to achieve the Vision Plan.
Mad Bird Design helped to rebrand Bend 2030 to Envision Bend — Shaping Our Future. In 2021, the project expanded to create a logo, webpage, and outreach materials for the Bend Vision Project. Michele designed a Project Snapshot document, street banners displayed in the Old Mill District, and a range of materials from coasters to posters.
The nonprofit’s parent website (envisionbend.org) was redesigned from the ground up to focus on local involvement, encouraging the community to join the Envision Bend team to imagine a more vibrant, inclusive, and resilient Bend. Featuring vibrant photos to reflect Bend’s community spirit, the design is streamlined and visually appealing on all modern browsers and devices. See the Plan and website at