BRANDING, LOGO, WEBSITE & PLAN DESIGN

The Bend Vision Action Plan represents the culmination of a large-scale community visioning project. The publication presents Bend’s community vision and shared values, recommended strategies and game-changer initiatives, brought to life with vivid imagery of the area’s natural beauty and resources.

Mad Bird Design helped to rebrand Bend 2030 to Envision Bend — Shaping Our Future. The project expanded to create a logo, webpage, and outreach materials for the Bend Vision Project. Michele designed the Vision Action Plan, street banners displayed in the Old Mill District, and a range of materials from coasters to posters. Michele redesigned the project’s website from the ground up to focus on local community involvement.


“Michele is the perfect partner for all website and graphic design needs. I”ve worked with her on multiple projects, and referred her to others. She has incredible design skills, and is always responsive, flexible and fast!”

Jillian Taylor, Project Manager, Envision Bend

Envision Bend Vision Action Plan
“Michele, you are awesome! Thank you for all your help!!!”

Matt Muchna, Executive Director, Envision Bend

In the news

Envision Bend’s new five-year plan highlights Skyline Forest, affordable housing and more (The Bulletin, Oct 2, 2023)

Let’s come together to Envision Bend (The Bulletin, Jun 11, 2021)

Pilot Butte’s unmistakable profile can be seen from great distances in our region. It is viewed as a kind of symbol of our community: sitting close to the center of town, straddling east and west, north and south and offering vistas as far as the eye can see. It reflects our history, our connection to place and our views to the horizon. … Pilot Butte is the visual symbol of our nonprofit organization’s new name and brand identity: Envision Bend — Shaping Our Future. It captures what we aspire to for our community: a clear sense of direction and better lives for all our residents.