BRANDING, LOGO, WEBSITE & PLAN DESIGN
Launched September 2023: greater Bend’s five-year Vision Action Plan – wrapping up a 17-month process that gained input from more than 3,500 participants through interviews, focus groups, polls, surveys, and community summit. The Vision Action Plan 2024-2028 is greater Bend’s first large-scale visioning project since 2005-2006 (“Bend 2030”). The Plan features Bend’s community vision and shared values, recommended strategies and game-changer initiatives, lively images of Bend’s natural beauty and the people who worked together to achieve the Vision Plan.
Mad Bird Design helped to rebrand Bend 2030 to Envision Bend — Shaping Our Future. The project expanded to create a logo, webpage, and outreach materials for the Bend Vision Project. Michele designed a Project Snapshot document, street banners displayed in the Old Mill District, and a range of materials from coasters to posters.
Michele redesigned the website (envisionbend.org) from the ground up to focus on local community involvement. Featuring vibrant photos to reflect Bend’s community spirit, the design is streamlined and visually appealing on all modern browsers and devices. See the Plan and website at
envisionbend.org.
“Michele is the perfect partner for all website and graphic design needs. I”ve worked with her on multiple projects, and referred her to others. She has incredible design skills, and is always responsive, flexible and fast!”
In the news
Envision Bend’s new five-year plan highlights Skyline Forest, affordable housing and more (The Bulletin, Oct 2, 2023)
Let’s come together to Envision Bend (The Bulletin, Jun 11, 2021)
Pilot Butte’s unmistakable profile can be seen from great distances in our region. It is viewed as a kind of symbol of our community: sitting close to the center of town, straddling east and west, north and south and offering vistas as far as the eye can see. It reflects our history, our connection to place and our views to the horizon. … Pilot Butte is the visual symbol of our nonprofit organization’s new name and brand identity: Envision Bend — Shaping Our Future. It captures what we aspire to for our community: a clear sense of direction and better lives for all our residents.
